Rizingson
Well-known Member
HONDA MOTORCYCLE AD CAMPAIGNS OF THE '60S (Part 3)
In 1967 as everyone was "turning on, tuning in and dropping out" color and pattern was at the forefront in paper advertisements. Honda was quick to pick up on this new swinging psychedelic culture, with their new ad campaign called "Honda Shapes the World of Wheels". They used mostly the same people "photo shopped" behind different models. Forget the days of the "nicest people", now you had to be the "grooviest" as well.
The new Scrambler version of the S90 would find a bunch of first time buyers, who wanted to catch the Scrambler craze at a low price. 1967 was also the first year Honda began to use Candy colored paint schemes.
This ad featured the CB160 in a rare blue color, along with many of the models available. As you can see the same group of girls in pastel colored clothing (all the rage in '67) were in the background.
A young and fashionable Cheryl Tiegs, in one of her first national ads, is helping Honda get females interested in motorcycle riding with the CM91. Later in the year Honda would resort to using a "custom group" set of cosmetic pieces to help sell this lemon of a model.
A model that was manufactured for less than a year but took nearly 4 years to sell off.
Highlighting the CL77 in it's last year of production.
Here's a two page spread featuring the S90 which really didn't need much help selling. The models here are beginning to look a little more psychedelic with their outfits.
Here's a black and white ad for the C100 which again features Cheryl Tiegs front and center.
A two page spread featuring the CM91 in "Roadster" trim from the Honda Custom Group. Honda wanted you to know you could now get your bike the way you wanted it. Possibly an idea stolen by Burger King in 1974 when they advertised you could "have it your way".
Getting out into the "high country" with the CT90 required a more outdoorsy looking guy in this ad used in a sporting magazine.
In 1967 as everyone was "turning on, tuning in and dropping out" color and pattern was at the forefront in paper advertisements. Honda was quick to pick up on this new swinging psychedelic culture, with their new ad campaign called "Honda Shapes the World of Wheels". They used mostly the same people "photo shopped" behind different models. Forget the days of the "nicest people", now you had to be the "grooviest" as well.
The new Scrambler version of the S90 would find a bunch of first time buyers, who wanted to catch the Scrambler craze at a low price. 1967 was also the first year Honda began to use Candy colored paint schemes.
This ad featured the CB160 in a rare blue color, along with many of the models available. As you can see the same group of girls in pastel colored clothing (all the rage in '67) were in the background.
A young and fashionable Cheryl Tiegs, in one of her first national ads, is helping Honda get females interested in motorcycle riding with the CM91. Later in the year Honda would resort to using a "custom group" set of cosmetic pieces to help sell this lemon of a model.
A model that was manufactured for less than a year but took nearly 4 years to sell off.
Highlighting the CL77 in it's last year of production.
Here's a two page spread featuring the S90 which really didn't need much help selling. The models here are beginning to look a little more psychedelic with their outfits.
Here's a black and white ad for the C100 which again features Cheryl Tiegs front and center.
A two page spread featuring the CM91 in "Roadster" trim from the Honda Custom Group. Honda wanted you to know you could now get your bike the way you wanted it. Possibly an idea stolen by Burger King in 1974 when they advertised you could "have it your way".
Getting out into the "high country" with the CT90 required a more outdoorsy looking guy in this ad used in a sporting magazine.
